
Neway app launched @ESX
Ethiopia’s fledgling securities market is turning to mobile technology to broaden participation, launching its first smartphone trading platform as authorities attempt to overcome structural barriers that have slowed the early growth of the exchange.
The Ethiopian Securities Exchange (ESX) on Friday unveiled NEWAY, a mobile trading application designed to allow investors to open accounts, trade securities and monitor portfolios directly from their phones. The platform forms part of a broader effort to expand Ethiopia’s capital market beyond a small group of institutional players concentrated in Addis Ababa.
The new digital platform could help reach thousands of potential retail investors
The launch comes at a critical moment for the exchange, which has struggled to build a sufficiently large investor base since trading began. Officials say the new digital platform could help reach thousands of potential retail investors across the country who have so far remained outside the market.
“Through Neway, investors can access the market anytime and from any location,” said ESX chief executive Tilahun Esmael, describing the platform as a step toward democratizing investment opportunities in Ethiopia.
A digital shortcut for a latecomer market
Unlike most African stock exchanges that evolved gradually over decades, Ethiopia is attempting to build a modern capital market almost from scratch.
Regulators argue that this late entry provides an opportunity to adopt newer digital systems rather than legacy infrastructure.
“Being a latecomer allows us to leapfrog where other markets have arrived,” said Hana Tehelku, director general of the Ethiopian Capital Market Authority. She said the mobile platform builds on automated trading systems that have already been introduced at the exchange.
The platform integrates the exchange’s Broker Back Office system and Order Management System; allowing investors to register, place buy and sell orders and track holdings in real time. Developed in partnership with Infotech Private Limited, the app also incorporates regulatory compliance features such as know your customer verification procedures.
Users must complete a seven step registration process that includes identity verification before they can begin trading.
The $500,000 infrastructure investment
Behind the mobile interface sits a more significant investment in trading infrastructure.
Tilahun said the exchange spent roughly $500,000 developing a shared back office system for brokerage firms, rather than the mobile application itself.
The platform is designed to support 10 brokerage houses, with development costs estimated at about $50,000 per broker. [T]he project was awarded after an international tender that attracted bids from ten technology companies. The system allows brokers to operate through a centralized infrastructure while offering clients digital access to trading services.
A small investor base
Despite strong government backing, Ethiopia’s capital market remains extremely small by regional standards. The exchange currently has about 3,200 active investment accounts, far below its target of 30,000 accounts. Limited access to brokerage services has been one of the main obstacles. Most brokers and investment banks are based in Addis Ababa, leaving potential investors in other regions with little direct access to the market. The number of listed companies is also still limited, restricting the range of available securities.
Retail investors as the next growth engine
Officials increasingly see retail investors as the next driver of market growth. The [Neway] platform aims to lower entry barriers by allowing individuals to open accounts and trade remotely rather than visiting brokerage offices. Brook Taye, chief executive of Ethiopian Investment Holdings and chair of the ESX board, said the app could help shift household financial behaviour beyond traditional savings.
“The platform allows investors whose financial activity has been limited to savings to participate in equity and debt investments,” he said. Authorities believe the rapid adoption of digital finance platforms in Ethiopia suggests the model could scale quickly.
Mobile services such as Telebirr and digital banking platforms from the Commercial Bank of Ethiopia have already attracted millions of users in recent years.
The launch also reflects Ethiopia’s broader economic reform programme, which includes the development of capital markets to mobilise domestic savings and attract foreign investment.

Brook Taye (PhD), chief executive of EIH, and Habtamu Tegene @EIH



